With Facebook advertising you have ways to reach the highly targeted type of users that can be the potential buyers of whatever you offer. This is the big advantage in this advertising scheme, the highly accurate laser targeting of potential buyers through the users’ demographics stored in the social site’s database.Facebook advertising can be through a pay per click (CPC) method or the pay per thousand impressions (CPM) type depending on your objectives. If your objective is to lead users to your update page, business page or whatever page destination you want then you can opt for CPC but if this is for branding purposes or have as many users to see your ads and reinforce your brand then the CPM is the better option.Thus, before you start your ad campaign with this social networking site you have to clearly define your objectives. Your ad expense will be based on these objectives as different costs are involved with the different options and you need only to stick to one method based on these goals.After setting objectives you can then start creating ads that fit your objectives. Ad copy should be created in a way that it should have the spirit of socialization and in a somewhat conversational tone, or ads accompanied by images can have possibilities of performing better than those with texts only.After creating your ad copy you can then choose the user’s demographics that you want your laser targeting objectives can bring you, like your choice of gender, age, or likes and interests. With this very unique advertising platform you can target precisely the market segment that you want, and you can note that this is entirely different from the other networks advertising scheme.With your ads already set up you can then opt for a landing page that fits your objectives and also within the guidelines of Facebook. You can lead your highly targeted users to your fan page, business page or update page.Set an advertising budget after you have created the ad copy and landing page that you want to lead your users to and bid the CPC or CPM based on the suggested bid range. A good bid price which can be better for your campaign is bid lower than the lowest in the suggested bid range and still you can have chances of your ads being launched.And to make your advertising campaign with this social networking site attain the success you desired you have to test your ads if the results are within your objectives. You can use a software tool that can make effective tracking of results that your ads are giving and based on these data you can adopt changes in the ad copy or other refinements that you can think of.
Although there are a multitude of ways to drive traffic to a website or blog, my advice for anyone with a blog or website, would be to concentrate their attentions on one method, and get good at driving traffic via that method. Facebook is huge, and you would be well advised to spend your energy levels building up a sound knowledge of Facebook, and how you can use it to drive traffic, and, dare I say it, make money with it.Here’s some tips I’ve picked up using Facebook paid advertising.Setting up an ad on Facebook is easy, but there are a few things you should learn before you take the plunge, otherwise, you’ll be spending more on clicks.Writing An AdMake sure that in your ad copy you have a call to action. Images, believe it or not, are more important. According to a study done on fb advertising, 70% of the ads clicked are down to the image, not the words.Bidding For ClicksI’ve noticed that when you bid slightly higher than the Facebook suggested bid for clicks, that the bid actually decreases once the ad is running. This is good because you end up paying less for clicks. Be warned, once your ad is indeed up and running on Facebook, the traffic comes racing in.Split TestingFor those who don’t know what that is, it is basically writing two versions of the same ad, and then running them, and seeing which one gets the more clicks. Once you find out which ad is doing better, run that ad, and delete other… Facebook automatically lets you run two versions of an ad, without having to spend anymore on clicks.Tracking Your First AdIf you are new to Facebook advertising, then when you set up your first ad, it is important you track it all the time, otherwise your spend can run away with you.Likes And InterestsBecause Facebook has a phenomenal amount of people using it, you will have greater success with an ad if you basically tailor your ad to a specific market. Although there will be less impressions when the ad is online, these people will be targeted people who are interested in that particular product or service. Try to find specific ads that tailor to a specific market, rather than something that is more ‘general.’Final ThoughtsBelieve it or not, paying for traffic using Facebook can be incredibly cheap, or cheaper than Google AdWords, provided you understand your demographics, and how to bid. Ideally, bidding more than 0.04 cents above the suggested bidding price will give you a greater scope for paying less for clicks than what Facebook says you should pay.I set up an ad yesterday, and the estimated click rate was 15 clicks per 1000 impressions. But, when the ad started running, I actually ended up getting 30 clicks, double the estimate.The advice would be to then up your daily budget. I suggest you start your daily budget on 10, and then alter according to how popular your ad becomes. Of course, the beauty of pay per click advertising, is you only pay for clicks, so if your ad doesn’t get many clicks, you don’t pay. Having said that, make sure you don’t end up with your ad running away with you…You will not necessarily see a quick result with your first Facebook ad in terms of making money, but you have to keep submitting ads. I’ve found that the best ads that work are dating ads, and ads related to seeking advice about something. Even hair removal is popular. It’s all about experimenting, and tweaking.
Facebook advertising allows you to reach over 175,000,000 active users. As a business owner, I am sure that you will be thinking of how to make use of this huge network to market your brand. If you do not know how to tap on Facebook and advertise your business, you are at the right place. Now, let me show you the secrets to Facebook advertising.Facebook advertising allows you to precisely target your audience based on demographics, such as age, location, interest, gender and more. This gives you an opportunity to get your advertising message across to the right group of people. If you are running a business-to-consumer business, Facebook will be a good advertising channel for you. For example, if you run a men’s shoe business and have a retail store, you can use Facebook social ads to target your audience by location and gender.Other than social ads, you can also purchase banner ads and use flyers to target specific groups. You can purchase some of these flyers for as little as $5. This is definitely one very cost-effective marketing channel.Next, you can create a fan page for your business. Fan page creation is free. You can upload photos, videos, post comments, write blog post, and write description of your business on the page. With a fan page, you can get your friends to become fans of your business. Moreover, fans can share the page with others by simply clicking on a button. This will start a viral epidemic that will increase the brand awareness of your business.If you want to achieve success in Facebook advertising, you need to be social. The real secret in Facebook advertising lies in word of mouth. Get to know more friends first before promoting your product or service to them. A way to know more friends is to join other groups that are related to what you are offering. You should be able to find lots of like-minded people there. Then, make initial contact with them and get to know them on a personal level first before doing business. It is easier to do business with someone you know rather than with a stranger.There is no place for a aggressive salesman in Facebook. If you are pushy and go around messaging everyone with your product or service pitch, you will not succeed. So make sure that you introduce your product or service in a non-pushy manner.