Although there are a multitude of ways to drive traffic to a website or blog, my advice for anyone with a blog or website, would be to concentrate their attentions on one method, and get good at driving traffic via that method. Facebook is huge, and you would be well advised to spend your energy levels building up a sound knowledge of Facebook, and how you can use it to drive traffic, and, dare I say it, make money with it.Here’s some tips I’ve picked up using Facebook paid advertising.Setting up an ad on Facebook is easy, but there are a few things you should learn before you take the plunge, otherwise, you’ll be spending more on clicks.Writing An AdMake sure that in your ad copy you have a call to action. Images, believe it or not, are more important. According to a study done on fb advertising, 70% of the ads clicked are down to the image, not the words.Bidding For ClicksI’ve noticed that when you bid slightly higher than the Facebook suggested bid for clicks, that the bid actually decreases once the ad is running. This is good because you end up paying less for clicks. Be warned, once your ad is indeed up and running on Facebook, the traffic comes racing in.Split TestingFor those who don’t know what that is, it is basically writing two versions of the same ad, and then running them, and seeing which one gets the more clicks. Once you find out which ad is doing better, run that ad, and delete other… Facebook automatically lets you run two versions of an ad, without having to spend anymore on clicks.Tracking Your First AdIf you are new to Facebook advertising, then when you set up your first ad, it is important you track it all the time, otherwise your spend can run away with you.Likes And InterestsBecause Facebook has a phenomenal amount of people using it, you will have greater success with an ad if you basically tailor your ad to a specific market. Although there will be less impressions when the ad is online, these people will be targeted people who are interested in that particular product or service. Try to find specific ads that tailor to a specific market, rather than something that is more ‘general.’Final ThoughtsBelieve it or not, paying for traffic using Facebook can be incredibly cheap, or cheaper than Google AdWords, provided you understand your demographics, and how to bid. Ideally, bidding more than 0.04 cents above the suggested bidding price will give you a greater scope for paying less for clicks than what Facebook says you should pay.I set up an ad yesterday, and the estimated click rate was 15 clicks per 1000 impressions. But, when the ad started running, I actually ended up getting 30 clicks, double the estimate.The advice would be to then up your daily budget. I suggest you start your daily budget on 10, and then alter according to how popular your ad becomes. Of course, the beauty of pay per click advertising, is you only pay for clicks, so if your ad doesn’t get many clicks, you don’t pay. Having said that, make sure you don’t end up with your ad running away with you…You will not necessarily see a quick result with your first Facebook ad in terms of making money, but you have to keep submitting ads. I’ve found that the best ads that work are dating ads, and ads related to seeking advice about something. Even hair removal is popular. It’s all about experimenting, and tweaking.